And then you'll unconsciously copying the seller, will become not only follow his gestures, and recommendations. For this purpose, techniques such as surprise, confusion and overload of information and psychological shock. All this puts your mind to a standstill. It is simply part of "off", allowing access to the unconscious, and consequently to control our desires and emotions and behavior. The unexpected is always justified. Surprise is pleasant associations of childhood, presents, with happy moments in life. So kind of "new" item in the extraordinary range of packing among the old charms. You will want to find out and try what it is. Effectively running such a maneuver as a "break pattern" - violated the laws of formal logic and the usual stereotypes. The slogan: "We do not need advertising! Our product speaks for itself!" sounds provocative and shocking: how so? Everyone needs advertising is an axiom. That means there's something exceptional? Another option when the dealer instead of to beg you to buy, casually says that the product is special and is not sold or doubts in your ability to pay: "Why show? You still can not afford such high-quality thing." Everyman, stung to the quick, is a passion: it is not able to, show, I take it. " Or, you can easily enter a trance, zamorochiv head superfluous minimis details: "Our product is based on the latest technologies, contains propylene glycol stearate ,2-bromo-2-nitropropane, allantoin, isopropyl +" and other wonders. The human mind can not withstand such bullying and dismissive, leaving us defenseless. To fool any suit "zabaltyvanie", and the less the logic and meaning, the more confusion, the sooner will come a trance. It is now clear what they want people insist that you "bought an elephant." Our unconscious is a child of six Our unconscious is a child of six, which is guided only by feeling, sensation, imagined images. And later in the game of "buy - sell" it was he who made the object of manipulation. Children are trusting, they like bright flashy toys, they are ready with pleasure to play and have fun. Therefore, the seller is to strive to make the customer an active participant in the action, to draw the place where the buyer gets the illusion of self-decision, choice, scope for creativity. Where will all clear, delicious, beautiful, for a child perceives, only to feel, smell, bite. All of these features are provided unconscious with a vengeance, causing a storm of emotions and childish "I want!" All children love stories. All children love stories. In the trance state susceptible to metaphors is extremely high. Therefore, among the sellers are so popular sayings: "I myself go to these shoes," "My friend took him exactly the same and is very happy, her whole day have to spend on my feet, very comfortable shoe, heel height is not quite feel." Or: "Yesterday a customer came and took goods worth ten thousand euros, and today came and signed a contract for another twenty."
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