These colors, in humans, usually ...

These colors, in humans, usually causing a feeling of cold, for which, in fact, called the cold. And since, cold and cleanliness in our consciousness and subconscious, almost unanimous, because we do know that germs, bacteria and other harmful microorganisms in the cold are not found, therefore, we will likely choose the wrong item in the design of packaging, which , used more cold paint. Owners of campaign Procter & Gamble, releasing a series of shampoos and conditioners for hair Pantene Pro-V, recently sold, in an elegant gray vials, found at last that a mistake in the package design of its products. Members of the design can be understood, they wanted a bottle of Pantene Pro-V, in some way, stood out against many others, to showcase similar products, which, incidentally, is one of the main functions of packaging. But the developers did not take into account the fact that the consumer's mind is not completely gray associated with shampoo. Gray, in his perception, the color of the modern office, city, asphalt, business suits and conservative, but not the shampoo, a feature that should bring your hair clean and healthy. Therefore, Pantene Pro-V, did not sell as heavily as its creators hoped. In general, because of small design flaws, Procter & Gamble lost tens of thousands of dollars. Allow a few more examples on this topic. Firm producing washing powder, decided to find out what color packs its product will be marketed better. The powder of the same grade, poured in a package of blue and yellow, and gave him housewives. After two weeks of using the powder, the hostess came to the conclusion, a yellow powder in a pack so actively fighting the mud, which sometimes spoils the clothes and powder blue to a much cares for things, but not good enough washes pollution. When the producers put up their product in the yellow-blue packaging, complaints about the quality was not there. Have you ever been to sugar sold in packages of green. None. I am too. The reason is that green is in the human subconscious (which largely determines our behavior), bitter taste, so, pray tell, who will fly the bitter sugar. Marketers noticed that brown package attached, psychologically, more robust flavor, contained therein, cigarettes or coffee. And such examples, the perception of color man, very, very much. Those who will experiment in this field must take into account the fact that colors tend to appear in one another. This means that standing next color can enhance or negate the action of each other. Since cigarettes are a brown and white bundle seem weaker than those in brown, and they are in brown and blue becoming not only strong, but a few aristocratic tastes.