The main thing is that the customer caught the analogy ...

The main thing is that the customer caught the analogy between their feelings and problems, and hero tales. Therefore, the hero must have some doubts, hindering to make a purchase. Then something is going to help him change his "wrong" opinion - maybe help the seller. As a result, the hero should be brought to the customer happy owner of the goods. Thus, on an unconscious level, the acquisition of goods becomes a natural, not causing resistance development. Words are used, giving birth to vibrant figurative associations, such as: "in that dress you look like a bright flower, on this machine you can race faster than the wind," "this fabric is so soft, like cat." At the central market customer, sullen sturdy middle-aged man , already the third measures the jacket, without stopping at one of them. Woman-seller Quiet, friendly tone touts product.'s face client is dull and impenetrable. Seller departs from it half a step and with admiration, said: "You know, you're in this jacket as a bandit . The man smiles, animated, straightens his shoulders, proudly looks at himself in the mirror and said briefly: "I'll take." Who knows, maybe surfaced teenage dreams of romance and criminally unconcerned the dashing youth? All children love to dream. All the kids love to dream. immersion of the client in its own bright imagination - a win-win method. Marketer colorfully describes the painting coming triumph, which expects the client through the acquisition of goods. And he begins to see the missing pieces in his hazy fantasy of becoming a Cinderella into a princess, instead of seeing a pumpkin coach in his imagination. "In this dress at a party you will become a prima ballerina, not a single man does not remain indifferent, everything will fall at your feet." Woman, provoke, not only buying clothes and shoes, a handbag and an elegant scarf. The child in the depths of our trusting and fearless. child in the depths of our trusting and fearless, he can come close to suggesting a close distance communication, where the exception of very close friends. He can afford to touch myself, fix my hair. Hit in the intimate space makes a person a significant and influential. This pattern of good use of vendors clothing and jewelry. If the buyer can try on a jacket or a necklace probability of purchasing this particular product increases several times. to give the customer an opportunity for a short time to have a thing, feeling as she pleased adjacent to the body, such as combined with the color of your eyes, it is very important . Because part with it after it becomes more difficult. It's like giving a child a new toy and then de select. Safety of such an experiment for the buyer provides visibility of choice and opportunity to unsubscribe at any time: "I wonder how it will be in harmony with your modeling appearance. Just try on, you can not buy + Kids love secrets. Kids love secrets. So why not indulge the client, to simulate the situation of exclusivity and the only last chance ".